This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Your body needs maintaining to keep it healthy. So does your mind.

Sounds simple, but tired and outdated ideas that tell men how they ought to be, mean the message gets lost. And the results speak for themselves: suicide is the biggest killer of men under fifty. There's no more room for debate - taking care of your head space should be as normal as eating your five-a-day or going to the gym.

Many books make impossible promises about how they will fix all your problems and stresses with some miraculous ten-step programme. This one doesn't. What it does do is provide practical help, when times are tough and also when they're not. And just like with your physical health, it doesn't always have to take much to make a difference.

Developed in partnership with Mind, the mental health charity, This Book Could Help is filled with straightforward expert advice and simple techniques to help you shake off what other people say you ought to be, prioritize yourself, meet challenges and develop new strengths, in areas such as dealing with stress, motivation, work and life goals. We all deserve to live fully and respect our struggles, so start here and back yourself every day.

Because head space is not a luxury, it's essential.

This book is an impressive collection of chapters which investigates the role that digital communication technologies play in political discourse and civic engagement in Nigeria, Africa's largest democracy. The collection, written by fifteen seasoned African scholars and, drawn from diverse backgrounds approaches digital civic engagement from different perspectives of discourse analysis, such as, critical discourse analysis, corpus-assisted discourse model, socio-semiotic approaches and multimodal discourse analysis, computer-mediated discourse analysis, appraisal theory, as well as sociolinguistic and applied linguistic approaches. The authors demonstrate how the Internet has become the space for citizens' participation in the process of democratisation, as well as the key driver of change in many developing nations. The process of civic engagement which manifests through the verbal and visual semiotic resources on different social networking spaces, such as online newspapers feedback forums, Facebook, Badoo, Twooo, texting and instant messaging, discussion forums, political cartoons, and Charismatic religious sermons are explored. This book is a must read for researchers who are interested in the discourse of online civic engagement in the developing world.

A fierce and fresh debut novel, set over the course of two decades in Nigeria, about sisterhood, fate and female resistance Twin sisters Bibike and Ariyike are enjoying a relatively comfortable life in Lagos in 1996. Then their mother loses her job due to political strife and their father gambles away their home, and the siblings are thrust into the reluctant care of their traditional Yoruba grandmother. Inseparable while they had their parents to care for them, the twins' paths diverge once the household shatters: one embracing modernity as the years pass, the other consumed by religion. Written with astonishing intimacy and wry attention to the fickleness of fate, Black Sunday delves into the chaotic heart of family life. In the process, it tells a tale of grace in the midst of daily oppression, and of how two women carve their own distinct paths of resistance.

The birthplace of modern humans, Africa, has the highest genetic diversity in the world, yet it remains vastly understudied. With biomedical research increasingly focused on human variation, studying the large population size and number of mutations in African genomes could unravel the complexity of phenotypic traits underlying the biology of our species and hold huge potential for scientific and medical advances. An initial chapter 'conceptualizes Africa', providing relevant terminology. The first section covers genetic history and population structure. The next section looks at the genetic basis of common infectious diseases, such as leishmaniasis, malaria and tuberculosis, with a final part considering common non-communicable diseases, such as diabetes, hypertension, obesity, heart disease and cancer. Gene environment interaction under globalization and the burden of diseases of lifestyle are included. For researchers and graduate students in biological anthropology, genetic anthropology, human and population genetics, and public health.

The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.

Antibiotic Materials in Healthcare provides significant information on antibiotic related issues, accurate solutions, and recent investigative information for health-related applications. In addition, the book addresses the design and development of antibiotics with advanced (physical, chemical and biological) properties, an analysis of materials, in vivo and in vitro applications, and their biomedical applications for healthcare.

The surge in the demand for higher education is closely connected with the liberalization and globalization of education. Websites and social media have been chosen for promotional purposes for obvious reasons - they are globally accessible. For rapid communication of a significant amount of information, virile institutional websites and social media spaces with promotional messages have become very important assets for higher institutions and their stakeholders. Transformation of Higher Education Through Institutional Online Spaces presents multidisciplinary and interdisciplinary approaches to promotional discourses as presented on higher institution online spaces. Covering topics such as brand building and marketing, content marketing, curriculum marketing, digital marketing, higher education digital marketing, and higher education marketing campaigns, this book is ideal for educational website managers, educational institution managers, public relations units, researchers, academicians, practitioners, instructors, and students.